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Crossroads Business Development Inc. | Nampa, ID
 

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It is incredibly important to turn the affirmations you repeat into beliefs and to do that you need to measure and manage what you do to check your mind. Our minds have a hard time arguing with facts. And facts are the basis for the beliefs that we end up creating out of a reinforced vision of the world. When we see results, those results validate our assumptions, and our assumptions are based on a series of individuated facts and the analysis that we have done on them.

The key, though, is that we control the analysis of the facts and what the facts tell us. It is not that we need to look at the world through rose-colored lenses; it won’t lead us to more success to lie to ourselves and, indeed, tricking yourself isn’t the answer. Instead, we need to understand the distinction between the influences of the outside world, what we can control about that, what we do, and what we can control about that.

If we build out a cookbook that helps us understand what we behaviors we need to do daily to find success and we adapt it to changes in the facts; we have created a control system to measure the facts around our success.

There are two ways we can look at what this cookbook should be made up of, but let’s first take the numbers.

1. Sales Based Personal

What is your desired income level?

How many sales does it require to reach that income?

How many meetings does it take to make a sale?

How many conversations does it take to set up a meeting?

How many people do I need to meet or research in order to set up a conversation?

2. Customer Service Company Revenue

How much value do we gain per customer that we engage?

What is the average price paid for a customer that engages us?

How often do they typically engage us over the course of a year?

If they have a good experience, how many people will they refer us to if we ask?

How many years may they end up doing business with us?

We can either look at income as a thing that we can influence through sales or we can recognize that the customers we currently have should drive the future business we will have. And if not, those customers are driving the revenue of our company at the same time.

If we know these numbers and we can look at the behaviors which we execute as facts then we can drive our knowledge into a belief system which won’t allow us to sabotage our mindset, the mindset which is required to believe what we think. I cannot think I am independently wealthy, and don’t need your business if I am unwilling to do the behaviors which create facts that outline the level of engagement our company does.

Affirmations are useful tools, but to turn an affirmation into a belief we need to build out a system which will lead to the results that reinforce the judgments we are making. That is to say, if we are not doing the activities that will lead to our success, we cannot convince ourselves that we are successful, nor that we will be. The actual activities that we commit to driving the success that we experience on the daily. It is not enough to affirm yourself, you must believe by the actions that you commit, that you are indeed working toward success.

This is the truth of a cookbook when it comes to demanding equal business stature. We enter into conversations with prospects, typically, wearing the baggage of desperation that is built out of the situation we have created for ourselves. For some of us, that baggage may be small, but the influence that it can have on a conversation will affect how we are seen and how we act. If we enter with no baggage and are looking to qualify future clients, we take the priority off of ourselves and focus on having a conversation where we determine whether or not we can help someone else; not whether or not they can pay us.

Equal business stature, a shared sense of dignity, is not built out of reputations or outside influences. We sabotage our dignity based on our desperation and set ourselves up to reinforce the belief that we have about our environment based on the actions that we do. It is not enough to will yourself into believing. You must commit to doing the actions that will reinforce the belief that you have about yourself, your company, and your marketplace.

Let’s do this: let’s build a cookbook around the affirmations that we need. Let’s commit to some reflection on the missed behaviors which we aren’t doing and understand what beliefs those are reinforcing. The worst things we do, we do to ourselves and when we do it, we often blame something external as the culprit to our circumstance and feelings. To understand what will help me, I need to understand what I’m not doing. Once I understand that I need to see what influence that has on my beliefs.

What’s holding you back? What are the beliefs that haunt you? Let me know how I can help by calling us at 208.429.9275 or send me an e-mail at Jim.Stephens@sandler.com.

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