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"Salespeople and sales managers are made, not born. Sandler provides the framework of best practices to help individuals succeed more quickly and avoid decades of trial and error."
Dave Mattson is recognized as one of the world’s leading experts in sales and leadership, contributing to
books, blogs, podcasts, conferences, roundtables, and research around the globe. He is a powerful writer
and engaging keynote speaker
Dave Mattson has a 30+ year history of success with the Sandler organization.
Mattson started where most of us do with Sandler, in the classroom. A self-avowed introvert, who is now highly successful in sales and in front of large audiences, Mattson says he is proof that Sandler works.
Mattson began his Sandler career in a sales position, selling local training in Connecticut, where he caught the attention of David Sandler, our founder.
In 1988, he was hired by David Sander to develop programs which would accelerate the success of Sandler’s franchise operations and increase retention.
Two years later, he was promoted to expand direct sales operations to serve large, global accounts, where he quickly doubled company revenues and transforming the organization.
Another two years later, Mattson was promoted again to expand the Sandler brand. He secured large corporate partnerships, and in 2001, he leveraged technology to create and launch a digital library of training materials that quickly became our most profitable revenue stream, increasing earnings by 65%.
Named CEO by David Sandler’s heirs in 2007, Mattson has led dynamic company growth with a specific focus in global accounts, international operations, and digital technologies. He has launched numerous products and platforms, including the very successful Sandler Online LMS in 2010 and the revolutionary new program, Leadership for Organizational Excellence, in 2018.