Skip to main content
Crossroads Business Development Inc. | Meridian, ID

This website uses cookies to offer you a better browsing experience.
You can learn more by clicking here.

Selling in Uncertainty

Uncover buying emotions and create your cookbook for sales success.


During a time of crisis, salespeople often default to frantically creating "activity" vs. focusing on "productivity". 

It's important to remember that crisis is temporary. By creating short-term goals, companies risk their survival position.

Scalable growth strategy that gets their teams onto the critical path of their customers will drive sustainable and repeatable growth – regardless of market conditions.  

Move away from a "freeze or flight" response or working "frantically and sporadically" to building strong momentum in your pipeline.


  • How productive teams combine attitudes, behaviors, and techniques to achieve sales success in any market.


  • How to develop your team's KARE program that will prioritize your selling activities for maximum results.


  • How properly prepare each correspondence and pre-plan for meetings to maintain control of the sales lifecycle.


Dave Mattson

President & CEO of Sandler 

As the CEO and President of Sandler Training, David Mattson oversees the corporate direction and strategy for the company's global operations including sales, marketing, consulting, alliances, and support. His key areas of focus are sales leadership, strategy, and client satisfaction. He is a best-selling author, sales and management leader, keynote speaker, and leader for sales training seminars around the world. 


Attendees receive a copy of the new Sandler whitepaper, "Driving Rapid Strategic Growth" and a digital copy of "The Success Cadence"