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Crossroads Business Development Inc. | Meridian, ID

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Crossroads Business Development, Inc.

President and CEO

Jim Stephens

Jim is a dynamic conference presenter and national speaker who presents at numerous sales & industry functions. He combines a twenty-five-year background in the entrepreneurial creation of small businesses, sales & company management with fifteen years of Sandler Sales & Management Training. Jim’s insight and ability to help uncover roadblocks are key to helping you and your company to grow and change.You can reach Jim at or at 208.429.9275. Connect with Jim on LinkedIn and Twitter.

Operations Manager

Joan Stephens

Joan is the rock that holds Sandler Training together. She has been with Jim from the beginning and has been instrumental in the companies success!   

Joan Stephens, CR is co-owner & president of Stronghold Remodeling, Inc., and Operations Manager at CrossRoads Business Development & Training, a Sandler Systems franchise. Stronghold performs full service design and remodeling in Boise, Idaho. CrossRoads specializes in sales training and consulting. Joan manages the companies and is the director of finance and marketing for both companies.

Industry certifications – Certified Remodeler through the National Association of the Remodeling Industry

Awards received, both remodeling industry related and non-remodeling industry related include:

Presidents Award 2003
Presidents Award 2001
2002 NARI National Contractor of the Year Residential Kitchen
2002 NARI National Contractor of the Year Winner Residential Addition
2001 Idaho Remodeler of the Year Award.
2000 The "Integrity Counts" Finalist award from the Better Business Bureau in Boise.
2000 Idaho Contractor of the Year Award, bathroom
1999 Regional NARI Contractor of the Year Award, whole house
1999 National NARI Contractor of the Year Award, whole house
1999 Certified Pella Contractor
1998 Big 50 Award from Remodeling Magazine
1997 The Blue Chip Enterprise Award from the US Chamber of Commerce

Served the Boise County community as a volunteer EMT for 4 years, and on the volunteer fire department for 4 years. Served as a lay midwife in the area for 8 years – delivering over 50 babies. 

Joan enjoys helping people, playing piano, reading and spending time with her family. You can reach Joan at or at 208.429.9275. Connect with Joan on LinkedIn and Twitter.

Vice President, Sales and Training

Justin Stephens

At the age of 13, Justin attended his first Sandler Training course, President’s Club. In spite of feeling intimidated by being in a training with a room full of adults, he found the tools in Sandler to overcome fear and has been a firm believer ever since taking that first step.

He works with visionaries who are excited about the opportunities that tomorrow holds and are looking for help in achieving personal excellence so they can take full advantage of those opportunities. He has been working with Sandler Training for 6 years. His biggest sale was closing Emily, his wife, on marrying him. This has proven to be the most important deal of his life, and has resulted in great joy, three children (so far) and a lifetime supply of things to worry about! You can reach Justin at or at 208.429.9275. Connect with Justin on LinkedIn and Twitter.

Systems Strategist

Jason Stephens

Jason Stephens graduated from Florida Atlantic University in December 2016 with a Masters of Fine Arts in Creative Writing. During his years at FAU, he worked as an adjunct professor teaching English classes to undergraduates.

Currently, Jason trains our Strategic Customer Care Development and Retention classes.  Jason's systematic and logical approach is extraordinarily helpful to companies looking to streamline their processes. His attention to detail as well as a knack for finding different ways to improve has helped us fine-tune many aspects of our organization. You can reach Jason at or at 208.429.9275.