Imagine yourself at a networking event: what do you say? Someone walks up to me and asks who I am, here’s my pitch (tweaked based on any information I can find in the small talk leading up to the question which most millennials think is malicious).
I’m Jim with Sandler Training and I help successful business owners who are frustrated by their salesforces’ prospecting that seems more reactive than proactive. Or, if they’re worried that their sales team wastes a majority of their time on unpaid consulting which helps drive down the overall industry value and commoditizes their offering. Sometimes, they’re just experts in their field, who are realizing that their field is not management and they’re looking for strategies to bolster their effectiveness and help build a team that will meet their growth vision and company goals. I don’t suppose any of these three issues are worth us having a conversation?
Your 30-Second Commercial is built from a variety of tactics that don’t present what you do, but rather offer third party narratives that invite the person you’re speaking with to place themselves in the scenario. Think about your elevator pitch. Compare the two: how effective is yours? What strategies do you use that make yours effective? What do you see in mine?
Read this article on how to build an effective 30 Second Commercial and reach out if you want to have a conversation about any of the issues mentioned.